In 1926, 4Rivers Equipment began as Romer Mercantile, a small John Deere agriculture equipment dealer in Holly, Colorado. Through dedication and perseverance, the store prospered through difficult times and began to grow during the 1960s. Initially, the construction and agriculture stores operated under different names. However, in 2013 after the addition of the Tom Growney stores, the brand was combined under the 4Rivers Equipment name. We now feature agriculture locations, construction locations, and some stores that are combined ag and construction. Thanks to the dedication of over 300 highly trained and skilled employees, we plan on being your working partner for the foreseeable future.